Visual System
On this course students will develop design thinking and methods in an objective, logical and economical manner. 'Visual Systems' takes "Maximum Diversity from Minimum Inventory' and 'The Maximum of Conformity to a Rule with the Maximum of Freedom' as its mottos in the pursuit of effective design. The objective of this course is for students to develop and apply their own design process in the most logical and rational ways with social awareness issue.
​
Instructor: Prof. Boyon Choi
Final Portfolio
The two projects I created this semester both relate to a cafe theme. With the calendar design project, I wanted the users to understand where coffee comes from to represent a 'farm-to-table' understanding. The second project aims to create cultural awareness of cha chaan tengs: Hong Kong-style cafes. As a Chinese American, I grew up eating traditional Hong Kong-style desserts and wanted to share this simple pleasure with the Korean demographic as a way to spread Hong Kong culture.
Samantha Leung
CDM/IID 19.5
Chaeeun Bang
CDM / IID 20
I designed a Korean endangered migratory bird calendar and rebranded KHEEPA's brand identity. I following visual systems specifically made for each project.
Yoonseo Chung
IID 19
My projects communicate vibrant and positive energy through design. The calendar design motivates viewers to keep breaking one’s limits throughout the year with energetic and comical pole dance graphics. The rebranding project of Windly aims to refine the brand message to better communicate the power of their innovative global reselling SaaS tool.
Amina Rakhimzhanova
IID 19.5
My projects include a calendar design inspired by the traditional art of Kazakh ornament making, and the brand identity design for the sustainable fashion brand - Ages & Ages. By taking the traditional motifs as a basis, the first project - the Calendar Design - aims to shed light on the less prominent ornaments in Kazakh traditions. The Brand Identity project explores visual possibilities for the first environmentally conscious clothing brand in Kazakhstan.
Dong Eun Cheong
ECON / IID 18
My projects are consisted of two parts: a dessert-themed 12 month calendar design and logo design for a new brand, Froggy Ploggers. The calendar design was created with a hope that people using this calendar would be able to feel the imagine the joy after a delicious bite of desserts. The brand identity project aims to encourage activity of plogging (picking up litter while jogging), which is a healthy and effective solution to environmental problems around us.
Hyungjun Cho
IID 15
The Calendar Design has a theme of 'isometric' and 'fractal', so please enjoy from a distant perspective of the repetitiveness of fractal. The Brand Identity design targest 'Dokdabang,' a cafe in Sinchon you may well know, and tried to implement more 'newtro' look and feel to the logo and the applications.